TITLE

Promoting Sales Programs: The National Collegiate Sales Competition

AUTHOR(S)
Loe, Terry W.; Chonko, Lawrence B.
PUB. DATE
January 2000
SOURCE
Journal of Personal Selling & Sales Management;Winter2000, Vol. 20 Issue 1, p11
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Universities with sales programs have the task of preparing students to successfully pursue careers in professional sales and also promoting the programs and students to the business community. This paper outlines the National Collegiate Sales Competition (NCSC) that was held in April 1999 and will be held again in February 2000. The NCSC provides universities an opportunity to further develop sales students, while at the same time displaying their students and programs to business organizations that have a strong emphasis in the sales area.
ACCESSION #
2993921

 

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