TITLE

H&R Block Keeps Options Open

AUTHOR(S)
Goddu, Jenn
PUB. DATE
April 2000
SOURCE
Adweek New England Edition;04/03/2000, Vol. 37 Issue 14, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the management changes at H&R Block company and its agency Young & Rubicam company. Comment from Linda McDougall, H&R representative on the move; Significance of David Byers' appointment as marketing officer of the agency; Amount spent by H&R Block in 1999 on advertising.
ACCESSION #
2993452

 

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