TITLE

TO BOOST FOUNTAIN SALES: PACKAGING FOR IMPACT

AUTHOR(S)
Weisberg, Karen
PUB. DATE
March 2000
SOURCE
FoodService Director;03/15/2000, Vol. 12 Issue 3, p108
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use of branded cups by Sodexho Marriott Services company in selling beverages. Impact on consumption; Results of creating a specialty cup for Coke; Collectible cups offered at Cleveland Brown stadium.
ACCESSION #
2992195

 

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