Branding growth solutions
- Gordon Food Service corporate branding gets a remodel. Daly, Pete // Grand Rapids Business Journal;12/1/2014, Vol. 32 Issue 48, p3
The article discusses the changes made by the food service distributor, Gordon Food Service Inc. in its corporate branding identity in the U.S. and Canada wherein the company supply food service to restaurants and dining facilities at organizations such as schools and hospitals.
- What's In a Name? Belanger, Mehgan // Convenience Store News;2/12/2007, Vol. 43 Issue 2, p62
The article discusses the advantages, the challenges, and the likelihood of success of branded and proprietary food service programs. The author states that it does not matter which of the two programs a convenience store operator will adopt since both has distinct potentials. She emphasizes...
- Self-branding in college fdsvc. permits needed yearly change. // FoodService Director;12/15/99, Vol. 12 Issue 12, p6
Focuses on the self-branding seminar of David Henry, a concept development manager for The Wood Co., in college food service. How Henry described self brands; What to consider in launching a brand; Advise of Henry about merchandising.
- Taking on local fresh suppliers is crucial. Coombes, Ricky // Wholesale News;Feb2012, Issue 2, p24
The article presents the author's insights on the key areas of focus for delivered catering customers in 2012. It states that caterers want to sell national brands and believes that these brands will improve their outlet's credibility. It also mentions that caterers should be updated, improved...
- FIRST-EVER STUDY ON DAY PARTS: HFM: CAFE BIZ CAN GROW. // FoodService Director;4/15/2004, Vol. 17 Issue 4, p1
Shows that hospital and extended-care facility cafes are at best capturing 53% of their employee customer base, according to a new study conducted by Washington-based National Society for Healthcare Foodservice Management (HFM). Comments from Mike Giuffrida, CEO of HFM; Percentage of employees...
- Balancing the `rooted' with the `mobile'. Levine, Peter // Brandweek;10/14/96, Vol. 37 Issue 39, p17
Comments on the need for a brand name product to be rooted in its heritage and mobile enough to adapt to the changing needs and perceptions of the marketplace to stay connected to its consumer base. Traditional corporate identity approaches; Factors that need to be part of an integrated...
- America's superbrands. // Adweek Western Edition;10/7/96 Supplement Superbrands, Vol. 46 Issue 41, p141
Presents a directory of the top brand name products in the United States for 1995 ranked by media spending. Brand; 1995 total media spending; 1994 total media spending; Percent change; Brand index.
- Laws of Branding. // Executive Excellence;Nov2001, Vol. 18 Issue 11, p12
Discusses ways for the development of brand positioning for new products and services, as well as relaunching and repositioning existing brands. Effect of advertising in establishing a brand in the marketplace; Principles on which the gravitational branding is based; Affordable ways of...
- Brands with highest consumer esteem. // FoodService Director;3/15/97 Supplement, Vol. 10, p8s
Presents a listing of brand names with the highest consumer esteem in the United States.