TITLE

Branding growth solutions

AUTHOR(S)
Ritchie, Hal
PUB. DATE
March 2000
SOURCE
FoodService Director;03/15/2000, Vol. 12 Issue 3, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the role of branded concepts in year 2000 and ahead. Importance of commitment to the success of an initiative; Considerations in creating viable branded concepts; Implication of marketing food concepts.
ACCESSION #
2992186

 

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