MENU BRANDING IN B&I: Getting messages across

Weisberg, Karen
March 2000
FoodService Director;03/15/2000, Vol. 12 Issue 3, p70
Trade Publication
Focuses on menu branding in business and industry foodservice as shown at Symbol Technologies in Hicksville, New York. Relatedness of customers' perception of quality with brand names; Estimated number of customers; Customer response on product sampling; Competitiveness offered by branded concepts.


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