TITLE

VIEWPOINT: AHEAD OF THE CURVE

AUTHOR(S)
Pond, James
PUB. DATE
March 2000
SOURCE
FoodService Director;03/15/2000, Vol. 12 Issue 3, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the dilemma facing foodservice operators in noncommercial locations as faced by Wood Co.'s Jazzman's Cafe coffee concept. Level of flexibility; Marketing support; Maintenance of brand's integrity.
ACCESSION #
2992166

 

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