Variations on a theme: Ads hit lowest common denominator

Garfield's, Bob
April 2000
Advertising Age;4/3/2000, Vol. 71 Issue 14, p71
Trade Publication
Rates four advertising campaigns in the United States. Guinness Draught from Weiss Stagliano Partners; Reliastar Investments from Clarity Coverdale Fury; Cramer-Krasselt for Cliff Castle Casino; Ogilvy & Mather for American Express Co.


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