TITLE

Dannon triples yogurt spending to $12 million

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Dannon Co.'s plan to increase its advertising spending in 2000 for its Danimals yogurt line. Estimated advertising budget; Print campaign created by Y&R Advertising for Dannon's Drinkables.
ACCESSION #
2990255

 

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