Dannon triples yogurt spending to $12 million

Thompson, Stephanie
April 2000
Advertising Age;4/3/2000, Vol. 71 Issue 14, p68
Trade Publication
Reports on Dannon Co.'s plan to increase its advertising spending in 2000 for its Danimals yogurt line. Estimated advertising budget; Print campaign created by Y&R Advertising for Dannon's Drinkables.


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