TITLE

Peas fill up the pod

AUTHOR(S)
Cuneo, Alice Z.; Riedman, Patricia; MacArthur, Kate
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on online grocers' store and online marketing campaigns in 2000. Albertson's launch of a television campaign in Seattle and Portland, Oregon; Webvan Group's branding campaign via Publicis & Hal Riney; Other online grocers' plan to tap the mainstream media.
ACCESSION #
2990248

 

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