TITLE

Do-good marketing

AUTHOR(S)
Chura, Hillary
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, pS7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the healthcare unit of the advertising agency Leo Burnett USA. Unit head Mary Bishop's plan to introduce new drug products to Americans; Major clients of the unit; Direct-to-consumer billings by mid-1999.
ACCESSION #
2990234

 

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