TITLE

Head to head struggle

AUTHOR(S)
Rosenberg, Janice
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, pS2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the sales performance of top drugs in the United States in 1999. New and refill prescriptions generated by Searle's arthritis pain reliever Celebrex; Merck & Co.'s release of Vioxx in May 1999; Vioxx and Celebrex's share in the anti-inflammatory drug market; Advertising campaigns for the drugs.
ACCESSION #
2990232

 

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