TITLE

Travel Channel, cable outlets team up in shopping mall tour

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the marketing campaign for Discovery Network's Travel Channel. Theme and aim of the campaign; Discovery's launch of a nationwide marketing tour in the United States.
ACCESSION #
2990223

 

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