Inside line

April 2000
Advertising Age;4/3/2000, Vol. 71 Issue 14, p36
Trade Publication
Presents news briefs pertaining to advertising in the United States as of April 3, 2000. Valvoline Co.'s offering of a free Rattlin' Rapala fishing lure that sports the racing colors and signature of Nascar Winston Cup driver Mark Martin; Operation Bass' partnership with its Wal-Mart FLW Tour and Visa USA for the `Visa $2 Million Challenge.'


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