TITLE

Discovery pitches ad convergence

AUTHOR(S)
Friedman, Wayne
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Discovery Networks' integrated Internet and television packages. Discovery's efforts to attract advertisers to buy the packages; Network's offering of sponsorship in a special event Discovery show to advertisers; Increasing number of television networks that are interested in Internet/television media deals.
ACCESSION #
2990219

 

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