Discovery pitches ad convergence

Friedman, Wayne
April 2000
Advertising Age;4/3/2000, Vol. 71 Issue 14, p28
Trade Publication
Reports on Discovery Networks' integrated Internet and television packages. Discovery's efforts to attract advertisers to buy the packages; Network's offering of sponsorship in a special event Discovery show to advertisers; Increasing number of television networks that are interested in Internet/television media deals.


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