Nikon extends brand to mass market

Beardi, Cara
April 2000
Advertising Age;4/3/2000, Vol. 71 Issue 14, p26
Trade Publication
Reports on Nikon's plan to expand its user base by leveraging its brand into new consumer products. Additions to the company's 35mm line; Nikon's decision to add mass market retailers to its traditional channels of photo-specialty and computer stores and catalogs; Company's launch of its Coolpix 990.


Related Articles

  • SNIPPETS.  // Smart Photography;Sep2014, Vol. 10 Issue 6, p10 

    This section offers news briefs on topics such as acquisition plans of camera maker Nikon, new lens from camera maker Fujifilm, and the newest version of online image-sharing site Instagram.

  • News in brief...  // Digital SLR Photography;Aug2013, Issue 81, p11 

    This section offers news briefs pertaining to the cameras industry, including Nikon's launch of a cash-back program, Abode's launch of the Lightroom 5 photo management and editing software, and the introduction of the web site ShotHotspot.

  • NIKON COOLPIX P1. Rabinovitch, Issie // CA Magazine;Mar2006, Vol. 139 Issue 2, p22 

    The article reviews the wireless digital camera Nikon Coolpix P1 from Nikon Inc.

  • NIKON COOLPIX 7900.  // CA Magazine;Sep2005, Vol. 138 Issue 7, p18 

    Features Coolpix 7900, a compact 5.3-oz camera from Nikon. Price; Resolution; Price.

  • PICK OF THE MONTH: INNOVATIVE NEW DIGITAL CAMERAS. Fox, Steve // PCWorld;Oct2009, Vol. 27 Issue 10, p7 

    The article introduces the Samsung's DualView TL series of point-and-shoots and Nikon's Coolpix S1000pj digital cameras.

  • Nikon D50.  // GQ: Gentlemen's Quarterly;Oct2005, Vol. 75 Issue 10, p110 

    Features the Nikon D50 digital camera by Nikon Inc. Details of the digital single-lens reflex feature of the camera; Quality of the digital images; Functions and technical aspects.

  • New Developments in Print/TV/Film. Martin, Harold // Print;Sep/Oct83, Vol. 37 Issue 5, p106 

    The article reports on a deal entered into by 20 major Japanese companies for the development of a standard magnetic disc which can be utilized for still photography. Among the companies involved are Canon, Nikon and Sony. The success of the disc system has drawn not only camera companies into...

  • IMAGING BRIEFS.  // TWICE: This Week in Consumer Electronics;5/19/2008, Vol. 23 Issue 11, p142 

    This section offers news briefs on the camera industry. Kodak announced that it would sell digital frames preloaded with consumers personal photos via its Gallery web site. Imaging software developer Simple Star has been acquired by Sonic Solutions. A partnership has been formed between Ritz...

  • Minolta, Nikon Introduce New Digicam Models. Scoblete, Greg // TWICE: This Week in Consumer Electronics;8/4/2003, Vol. 18 Issue 16, p30 

    Reports on the introduction of new digital cameras by makers of digital cameras, Minolta Corp. and Nikon Inc., as of August 4, 2003. Incorporation of a slide show playback on its liquid crystal display screen in the X20 model of Minolta Corp.; Features of the D2H model of digital camera from...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics