TITLE

Trade promotion rises

AUTHOR(S)
Neff, Jack
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increasing number of package-goods companies that are resorting to trade promotion and couponing, as sales and profit pressures mount in the United States. Growth of trade promotion in the laundry, diaper and paper categories; Stability of advertising spending despite the surge in promotion. INSET: Marketers promotion funds buy new media frontier: Supermarkets..
ACCESSION #
2990217

 

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