TITLE

Hertz focuses attention on smaller businesses

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on car rental chain Hertz Corp.'s plan to launch an advertising campaign aimed at small businesses in the United States. Company's desire to dispel a misconception among smaller businesses that a big marketer like Hertz would not be interested in servicing them.
ACCESSION #
2990215

 

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