TITLE

Hormel touts romance of Italian olive oil brand

AUTHOR(S)
ThomPson, Stephanie
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Hormel Foods Corp.'s advertising budget for the introduction of its Italian olive oil brand Carapelli in the United States. Hormel's desire to expand the undermarketed olive oil market; Company's plan to create television and print campaign that will focus on Carapelli as a lifestyle choice.
ACCESSION #
2990214

 

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