TITLE

Lamisil drafts Hill for $20 mil ad push

AUTHOR(S)
Goetzl, David
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on basketball player Grant Hill's advertising deal with Novartis Consumer Health. Hill's endorsement of Novartis' Lamisil AT athlete's foot treatment; Grey Advertising's creation of the advertising campaign for the product; Advertising budget.
ACCESSION #
2990212

 

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