TITLE

TV program guide lets ads travel with viewers

AUTHOR(S)
Lafayette, Jon
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on AtTV Media's Guide Plus on-screen program guide. Development of silicon chips that reminds television viewers to watch a particular show and a targeted advertisement; Description of the television program guide; Companies involved in the AtTV Media joint venture.
ACCESSION #
2990210

 

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