TITLE

Subway's tasteful theme shifts low-fat positioning

AUTHOR(S)
MacArthur, Kate
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG for Subway Restaurants. Theme of the campaign; Launch of the Subway commercials in summer 2000; Other advertising agencies considered for the campaign.
ACCESSION #
2990207

 

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