`O' joy! Hopes high for Winfrey magazine debut

Kerwin, Ann Marie
April 2000
Advertising Age;4/3/2000, Vol. 71 Issue 14, p3
Trade Publication
Reports on actress Oprah Winfrey's entry into the magazine business in the United States. Debut of the magazine `O, the Oprah Magazine'; Winfrey's position as founder and editorial director of the title; Circumstances that led Winfrey to decide to enter the magazine business; Winfrey's meeting with Hearst Magazines President Cathleen P. Black. INSET: FYI to O: Heres the 411 on going from TV to TOC..


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