TITLE

Star Alliance's $60 million global campaign takes off

AUTHOR(S)
Goetzl, David
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Star Alliance network of airlines has launched a global campaign that includes television. Y&R Advertising's creation of the television campaign in the United States; Theme and target market of the campaign.
ACCESSION #
2990203

 

Related Articles

  • Seeking HD Sports. Kaufman, Debra // Millimeter;Mar2003, Vol. 31 Issue 3, p66 

    Focuses on the use of high-definition (HD) acquisition for commercial campaigns in the U.S. Use of 24p HD from Sony; Involvement of agency Young and Rubicam Inc. with HD; Launch of Dreams project to give commercial directors experience using Sony's HD cameras.

  • Flashback.  // SHOOT;01/23/98, Vol. 39 Issue 4, p4 

    Recounts developments in the United States television-spot production industry on January 22, 1993, and January 22, 1988. Creative alliance between Underground Films and Island Pictures; Recruitment of Alan Lawrence as a television-commercial director for Odyssey Films.

  • Nielsen to Measure ACTV's Interactive Ads. Forkan, Jim // Multichannel News;05/29/2000, Vol. 21 Issue 22, p22 

    Reports on several interactive-advertising agreements in the television broadcasting industry in the United States. Strategic alliance between Nielsen Media Research and ACTV Inc.; ICTV Inc. and AdForce Inc.; ICTV Inc. and Yack Inc.

  • Y&R's Chevron spots: Talking cars. Voight, Joan // Adweek Western Edition;5/15/95, Vol. 45 Issue 20, p4 

    Reports on advertising agency Young & Rubicam's (Y&R) launch of its advertising campaign for Chevron Corp.'s Techron gasoline. Cost of advertising campaign; Features of the advertisement; Plan to air advertisement on cable and spot television.

  • Y&R's breaks first chunky soup ad. Lenihan, Rob // Adweek Midwest Edition;11/10/97, Vol. 38 Issue 45, p58 

    Reports on the launching of a television advertisement created by Young and Rubicam Inc. for Campbell Soup Co.'s Chunky Soup product.

  • newswire.  // Adweek New England Edition;01/29/2001, Vol. 38 Issue 5, p70 

    Presents news briefs on the advertising industry in the United States as of January 29, 2001. Contract awarded by Siemens Corp. to Publicis New York; Selection of John Partilla as managing director on the Sony Electronics account of Young & Rubicam; Advertisements placed by the American Legacy...

  • Ayer redials AT&T connection. Schmuckler, Eric; Miles, Laureen // MediaWeek;9/26/94, Vol. 4 Issue 37, p4 

    Reports that American Telephone and Telegraph Co.'s television advertising accounts were given to Ayer's The Media Edge, Young & Rubicam and TeleVest. Advertising companies who lost in the bid.

  • Special delivery. McMains, Andrew // Adweek New England Edition;03/08/99, Vol. 36 Issue 10, p51 

    Notes of the preparations of Young & Rubicam for the United States Postal Service's first broadcast campaign promoting direct mail. Enlistment of help of cultural anthropologist John Lowe; Description of television spots.

  • Chevron cars are talk of town. Voight, Joan // Adweek Eastern Edition;2/23/1998, Vol. 39 Issue 8, p4 

    Reports that Young & Rubicam's television advertisements for oil firm Chevron Corp. that feature talking cars have prompted Chevron to offer plastic toy versions of the cars in a promotion in the United States. Purpose of the promotion; Increase in production to meet rising demand from children...

  • Mad Ave. not laughing as webs hype comedy. Robins, J. Max; Lowry, Brian // Variety;5/29/95, Vol. 359 Issue 5, p1 

    Reports on advertisers' reaction to the all-comedy lineup prepared by the big three major television networks and Fox Broadcasting. Targeting of the young and chic audience; Costs of promoting the new shows according to a media buyer; Questions about the networks' targeting of the same...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics