TITLE

Grey readies major rebranding strategy

AUTHOR(S)
Petrecca, Laura; Qassim, Ali
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Grey Advertising's plan to restructure its operations. Proposed creation of a new holding company; Possible public stock offering of the agency's Mediacom Worldwide; Grey's desire to be known for more than package-goods expertise.
ACCESSION #
2990202

 

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