TITLE

Bell Atlantic, GTE join under Verizon badge

AUTHOR(S)
Bulik, Bath Snyder; MacArthur, Kate
PUB. DATE
April 2000
SOURCE
Advertising Age;4/3/2000, Vol. 71 Issue 14, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the merger of GTE Corp. and Bell Atlantic. Creation of the Verizon; Possible review of advertising account following the merger; Companies' plan to create a telecommunication giant; Agencies handling the advertising campaigns of GTE and Bell.
ACCESSION #
2990200

 

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