Bell Atlantic, GTE join under Verizon badge

Bulik, Bath Snyder; MacArthur, Kate
April 2000
Advertising Age;4/3/2000, Vol. 71 Issue 14, p1
Trade Publication
Reports on the merger of GTE Corp. and Bell Atlantic. Creation of the Verizon; Possible review of advertising account following the merger; Companies' plan to create a telecommunication giant; Agencies handling the advertising campaigns of GTE and Bell.


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