April 2000
Advertising Age;4/3/2000, Vol. 71 Issue 14, p1
Trade Publication
Presents news briefs pertaining to advertising as of April 3, 2000. Schering-Plough's plan to retain Lowe Lintas & Partners Worldwide on its direct-to-consumer media account for Claritin and Nasonex; Finalization of Botway Group's merger with Interpublic Group of Cos.' Initiative Media.


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