TITLE

Learning from the business mailing experts

AUTHOR(S)
Lamons, Bob
PUB. DATE
March 1998
SOURCE
Marketing News;03/02/98, Vol. 32 Issue 5, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents several useful suggestions about direct marketing. Importance of the quality of mailing list; Offers to produce careful responses from prospective customers; Basics of reaching targeted prospects through direct mailings.
ACCESSION #
298565

 

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