Learning from the business mailing experts

Lamons, Bob
March 1998
Marketing News;03/02/98, Vol. 32 Issue 5, p6
Trade Publication
Presents several useful suggestions about direct marketing. Importance of the quality of mailing list; Offers to produce careful responses from prospective customers; Basics of reaching targeted prospects through direct mailings.


Related Articles

  • DO NOT MARKET. Teinowitz, Ira; Wheaton, Ken // Advertising Age;3/12/2007, Vol. 78 Issue 11, p1 

    The article discusses U.S. states considering instituting do-not-mail lists that would allow residents to be free of "junk mail." The effect of this potential ban on junk mail on marketers who use direct mail is discussed. It is stated that some advertising companies are listening to consumers...

  • Mailing Straight to the Point. Guyette, James E. // Motor Age;Oct2008, Vol. 127 Issue 10, p72 

    The article discusses the use of targeted direct mailings. According to the article, when seeking new customers, targeted direct mailings can move the business forward. Prospect DB sales coordinator Fred Lapides said that putting a database of all the targeted people can help get the message...

  • Truprint reveals married women.  // Precision Marketing;2/27/2004, Vol. 16 Issue 18, p80 

    Reports that British mail-order photo processing company Truprint is releasing its updated file of mid-market women available through Evolution DM in 2004. Size and content of the mailing list.

  • Film retailer details buyers.  // Precision Marketing;2/27/2004, Vol. 16 Issue 18, p80 

    Reports that British entertainment retailer Silverminds Direct will release its file of video and DVD customers through Independent Direct Marketing in 2004. Size and content of the mailing list.

  • Market Your Business Effectively With Direct Mail.  // New Hampshire Business Review;3/17/2006, Vol. 28 Issue 6, Special section p1 

    The article presents tips on how U.S. companies can market their business effectively using direct mail. Direct mail is favored over media advertising because it can be directed at people who are likely to be interested or receptive in the product. Companies should use direct mail repeatedly to...

  • You Can't Market Without It: Your Company's Mail List.  // New Hampshire Business Review;3/17/2006, Vol. 28 Issue 6, Special section p3 

    The article discusses the importance of mail list on the success of a company's direct mail advertising campaign in the U.S. There are two basic categories of mail lists, the house lists and rented lists. The following should be implemented to improve the quality of mail list: institute and...

  • Is 'junk mail' row a storm in a tea cup? McKelvey, Charlie // Precision Marketing;9/8/2006, Vol. 18 Issue 40, p15 

    The article focuses on issues regarding the circulation of junk mails form direct marketing companies in Great Britain. The national media noted that people are driven to distraction by billions of mailings being shoved through letterboxes. In addition, the author indicated that majority of...

  • NEW LISTS.  // Direct;Aug2004, Vol. 16 Issue 10, p73 

    Presents a directory of direct mailing lists in the U.S. as of August 2004. Number of "National Geographic" magazine subscribers and National Geographic Society members identified at the National Geographic Seniors file; Service offered by West Gate Resorts to consumers who responded to...

  • Joe Brown lets fashion records. Phillips, Jessica // Precision Marketing;4/15/2005, Vol. 17 Issue 24, p20 

    Explains that the mail order fashion company Joe Brown has put its updated list of 175,000 consumers on the market through Go Direct Marketing. Customers are mainly 18 to 45 years old with incomes over 25,000 pounds; Customers are highly responsive and ideally suited to financial product mailings.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics