Land Rover explores its new future with Ford's Premier group

Connelly, Mary; Wernle, Bradford
March 2000
Automotive News;3/27/2000, Vol. 74 Issue 5867, p52
Trade Publication
Discusses how Land Rover plans to grow in the United States in light of Ford Motor Corp.'s proposed purchase of the brand. Role of Land Rover's stand-alone dealerships; Land Rover's need to work its future with Ford's Premier Automotive Group; Land Rover dealers' reaction to Ford's proposed purchase; Expected synergy of Land Rover and Jaguar, an important part of Premier.


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