BMW eyes `new rich' as Rolls customers

Wernle, Bradford
March 2000
Automotive News;3/27/2000, Vol. 74 Issue 5867, p28P
Trade Publication
Discusses the plan of Bayerische Motoren Werke AG (BMW) to expand Rolls-Royce's customer base when it takes over the brand from Volkswagen in 2003. Possible customers; Competition with existing Silver Seraph as an all-new car; Response to skepticism about the ability of BMW to carry through with the Rolls-Royce project.


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