TITLE

Banking on BMW

AUTHOR(S)
Henry, Jim
PUB. DATE
March 2000
SOURCE
Automotive News;3/27/2000, Vol. 74 Issue 5867, p14i
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the Bayerische Motoren Werke (BMW) Group's entry into the United States consumer banking via its Salt Lake City, Utah-based BMW Bank of North America. Private bank's offering of loans on the Internet to BMW and Land Rover buyers in US; Credit cards and checking and savings accounts; Direct versus indirect lending; Aim to encourage customer loyalty.
ACCESSION #
2982712

 

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