He changed GM ads

Crain, Keith
March 2000
Automotive News;3/27/2000, Vol. 74 Issue 5867, p12
Trade Publication
Highlights the legacy of Phil Guarascio, General Motors Corp.'s (GM) vice president in charge of advertising and corporate marketing. Impact on the way GM bought and used advertising; Tie-ins for the automaker; Lower agency commission and a performance factor.


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