TITLE

He changed GM ads

AUTHOR(S)
Crain, Keith
PUB. DATE
March 2000
SOURCE
Automotive News;3/27/2000, Vol. 74 Issue 5867, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the legacy of Phil Guarascio, General Motors Corp.'s (GM) vice president in charge of advertising and corporate marketing. Impact on the way GM bought and used advertising; Tie-ins for the automaker; Lower agency commission and a performance factor.
ACCESSION #
2982692

 

Related Articles

  • Guarascio turned auto ad business on its ear. Bernstein, Marty // Automotive News;3/27/2000, Vol. 74 Issue 5867, p8 

    Discusses the improvements made by Phil Guarascio to General Motors Corp. (GM) and the automobile advertising business before he resigned as GM vice president in charge of advertising and corporate marketing in March 2000. Cut in advertising agency commissions to nine percent; Incentive...

  • GM's new playing field. McCarthy, Michael; Halliday, Jean // Adweek Western Edition;10/17/94, Vol. 44 Issue 42, p1 

    Reports on General Motors'(GM) plan to overhaul its agency management and compensation systems. Suggested use of more outside resources to build brand identity; Major agencies employed by GM; Remarks from Phil Guarascio, general manager/marketing and advertising for GM's North American operation.

  • Ad agencies chided for ignoring TV content. Ross, Chuck // Automotive News;2/23/1998, Vol. 71 Issue 5754, p10 

    States that Phil Guarascio, General Motors' top advertising executive, chided advertising agencies for not doing a better job of telling their clients how content on television shows and in magazines affects their advertising. Comments made by Gaurascio; His emphasis that agency media managers...

  • GM seizes Web's 1-to-1 marketing opportunities. Halliday, Jean // Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps2 

    Reports on General Motors Corp. (GM) which was the leader, in the automobile industry, in terms of the use of Internet advertising in 1998. Amount the company spent on Internet advertising, according to InterMedia Advertising Solutions; Comments from Phil Guarascio, vice president-marketing and...

  • Ex-GM Armani Man Guarascio Hitches Ride with William Morris Unit. Finnigan, David // Brandweek;10/8/2001, Vol. 42 Issue 37, p14 

    Features Phil Guarascio, a former General Motors marketing executive who began consulting for William Morris (WM) Consulting group. Contribution of Guarascio to General Motors; Information on the business of Guarascio with AdSpace's CoolSign.

  • Saga of GM's Guarascio won't be over until April. Serafin, Raymond // Automotive News;3/21/1994, Vol. 68 Issue 5543, p4 

    Reports on speculations of whether an offer to run Turner Broadcasting Sales will gain a promotion for General Motors (GM) general manager of marketing and advertising for North American Operations Phil Guarascio. Guarascio's press statement indicating his decision to remain with GM; Possible...

  • Guarascio could jilt GM for TBS. Warner, Fara; Burgi, Michael // Brandweek;3/14/94, Vol. 35 Issue 11, p3 

    Reports on Phil Guarascio's rumored plan to resign as General Motors Corp.'s general manager of sales/marketing to become president for Turner Broadcast Sales. Guarascio's possible replacement of John Barbera who resigned from Turner in January 1994; General Motors' statement that Guarascio has...

  • GM picks an interim card executive. Kleege, Stephen // American Banker;12/3/1993, Vol. 158 Issue 230, p14 

    Announces Philip Guarascio's overseeing of the General Motors Corp.(GM) MasterCard program until a replacement is hired for Ronald Zebeck. Guarascio's position as general manager of marketing at GM; Date of announcement; Zebeck's inability to diversify into other financial services.

  • Guarascio stays at GM; will rise to VP follow? Serafin, Raymond; Mandese, Joe // Advertising Age;3/21/1994, Vol. 65 Issue 12, p42 

    Reports on Phil Guarascio's decision to remain with General Motors Corp. (GM) as its general manager for marketing and advertising for North American Operations. Rejection of offer of Turner Broadcasting Sales; Speculation on involvement of top GM executives in dissuading Guarascio.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics