TITLE

BMW shifts focus from Rover blunder to future product

AUTHOR(S)
Wernle, Bradford
PUB. DATE
April 2000
SOURCE
Automotive News;4/3/2000, Vol. 74 Issue 5868, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on German automobile company, Bayerische Motoren Werke AG's (BMW) plan to re-establish is battered credibility and rebuilt faith in its reputation as an independent carmaker. Company's failed takeover of Rover Group; Financial performance of BMW in 1999.
ACCESSION #
2982623

 

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