BMW shifts focus from Rover blunder to future product

Wernle, Bradford
April 2000
Automotive News;4/3/2000, Vol. 74 Issue 5868, p3
Trade Publication
Reports on German automobile company, Bayerische Motoren Werke AG's (BMW) plan to re-establish is battered credibility and rebuilt faith in its reputation as an independent carmaker. Company's failed takeover of Rover Group; Financial performance of BMW in 1999.


Related Articles

  • Keeping clear of the cul-de-sac. Heller, Robert // Management Today;Apr94, p11 

    Comments on BMW's Rover deal. Decline in the British car production; Talks about Rover's recovery; Management principles applied at Rover; Leadership responsibilities; Suitability of Rover's method with German culture; British manufacturer's need for reform.

  • BMW Opens New Effort To Revive Ailing Rover. Wernle, Bradford // Automotive News;12/7/1998, Vol. 73 Issue 5796, p6 

    Presents the strategy of Bayerische Motoren Werke AG to revive its Rover Group subsidiary in Great Britain. Selection of a replacement for Rover Chairman Walter Hasselkus; Agreement with the labor union on cost control measures.

  • BMW to tighten control of Rover. Ostle, Dorothee; Auer, Georg // Automotive News;4/12/1999, Vol. 73 Issue 5814, p2 

    Reports on BMW AG's integration of the financially troubled Rover Group subsidiary which has been allowed to run independently for five years.

  • Decline and fall. Banyard, Peter // Credit Management;Dec99, p38 

    Challenges Bayerische Motoren Werke (BMW) AG's intention to force British automobile suppliers to invoice Rover Group Ltd. in €. Exchange rate complexity from the BMW plan; Potential effects on Rover's share in the domestic automobile market; Speculations on the reasons behind the...

  • Rover slim-down confirmed.  // Professional Engineering;12/09/98, Vol. 11 Issue 22, p10 

    Reports on Bayerische Motoren Werke AG's (BMW) plan to reduce its workforce at its Rover subsidiary in Great Britain. Company's plan to implement a radical cost-cutting plan; Resignation of Walter Hasselkus as Rover's chairman; Main factors behind Rover's problems.

  • BMW moves to allay Rover fears.  // Professional Engineering;03/08/2000, Vol. 13 Issue 5, p4 

    Reports on the assurances issued by Bayerische Motoren Werke to Rover regarding the company's commitment to the redevelopment of the car factory in Longbridge, England. Cost of the redevelopment; Denial of reports that say the company plans to move the production of Rolls Royce to Germany.

  • BMW whacks its competitors. Feast, Richard // Ward's Auto World;Mar94, Vol. 30 Issue 3, p46 

    Reports on the impact of BMW AG's acquisition of British Aerospace PLC's stake in Rover Group on the automobile industry in Europe. Changes in market share; Expansion into smaller sedans; Target marketing.

  • Reacting to the Rover situation. Orgill, Graham // Product Finishing;May2000, Vol. 53 Issue 5, p21 

    Comments on the sale of British car manufacturing firm Rover by Bayerische Motoren Werke AG. Impact of the sale on jobs and on the metal industry; Need to broaden the role of the Rover Taskforce to look of the impact on a national basis.

  • BMW blames pound and car buyers for Rover's fall.  // Professional Engineering;04/05/2000, Vol. 13 Issue 7, p8 

    Focuses on developments related to Great Britain-based car company Rover as of April 5, 2000. Bayerische Motoren Werke's failure to turnaround the company.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics