Callaway's DNA-spiked balls slice through the sameness

Garfield, Bob
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p63
Trade Publication
The article comments on the television advertising of U.S.-based golf equipment manufacturer Callaway Golf Co. The company is using advertising that acknowledges golf ball ad unreality by extending it to absurd heights. The campaign created by Matthews/Mark is a series of very funny "mockumentary" testimonials from golfers.


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