Coca-Cola loses Edge; shops face Classic dilemma

MacArthur, Kate; Bulik, Beth Snyder; Chura, Hillary; Cuneo, Alice Z.; Linnett, Richard; Laura
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p63
Trade Publication
The article reports that U.S.-based Coca-Cola Bottling Co.'s strategic marketing partner, in-house advertising agency Edge Creative, will disband in May 2000. The dissolution leaves Coca-Cola's roster shops to wrestle over creative for the company's crown jewel brand, Coke Classic. The consumer communications head of the company said they do not plan to name a roster agency for Coke Classic.


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