TV's 'Wonderland' loses advertisers due to its content

Goetzl, David; Friedman, Wayne
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p60
Trade Publication
The article reports that several advertisers of the American Broadcasting Co.'s television program "Wonderland" has pulled out of the show. They objected to depictions of violence, including suicide on the show, set in a New York psychiatric hospital. Some of the major advertisers that withdrew from the show include Scotts Co., AstraZeneca Pharmaceuticals and Warner-Lambert Co.


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