TITLE

Clamato switches ad focus back to Hispanic audience

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Mott's USA has all but abandoned its efforts to push Clamato tomato cocktail into the mainstream market in the U.S. The company is again planning to aggressively reach out to its core Hispanic audience. Mott's will be launch a $5 million advertising campaign targeting Hispanic consumers.
ACCESSION #
2982535

 

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