Ford dyes corporate theme green

Halliday, Jean
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p59
Trade Publication
The article reports on the advertising campaign launched by U.S.-based automaker Ford Motor Co. to promote environmentalism. The campaign launched in April 19. 2000 in a $10 million-plus buy backing Ford's status as exclusive advertiser in "Time" magazine's first global special issue which honor Earth Day's 30th anniversary.


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