TITLE

POPAI initiates study tracking effectiveness of displays

AUTHOR(S)
Beeler, Amanda
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Supermarket 2000, a study organized by trade group Point-of-Purchase Advertising International to track the effectiveness of point-of-purchase displays. The initial sponsors of the study in the U.S. are Anheuser-Busch, Frito-Lay, Procter and Gamble and Warner-Lambert Co.
ACCESSION #
2982532

 

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