POPAI initiates study tracking effectiveness of displays

Beeler, Amanda
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p54
Trade Publication
The article reports on Supermarket 2000, a study organized by trade group Point-of-Purchase Advertising International to track the effectiveness of point-of-purchase displays. The initial sponsors of the study in the U.S. are Anheuser-Busch, Frito-Lay, Procter and Gamble and Warner-Lambert Co.


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