TITLE

30 seconds in doubt

AUTHOR(S)
Linnett, Richard
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the audience response session and forum at the 18th annual conference of the CableTelevision Advertising Bureauin the U.S. billed Socratic dialogue. Harvard Law Professor Arthur Miller hosted the session. The panelists had differing views on the future of the 30-second television advertisements.
ACCESSION #
2982517

 

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