30 seconds in doubt

Linnett, Richard
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps30
Trade Publication
The article focuses on the audience response session and forum at the 18th annual conference of the CableTelevision Advertising Bureauin the U.S. billed Socratic dialogue. Harvard Law Professor Arthur Miller hosted the session. The panelists had differing views on the future of the 30-second television advertisements.


Related Articles

  • Tougher Stance on Pricing Urged at CAB Conference. Figler, Andrea // Cable World (10427228);5/26/2003, Vol. 15 Issue 21, p10 

    Discusses the issues related to the cable television industry which were discussed at the Cabletelevision Advertising Bureau's 2003 annual Cable Sales Management Conference in Chicago, Illinois. Importance of stopping media buyers from undervaluing cable advertisements; Use of technology to...

  • On tap.  // Broadcasting & Cable;1/2/95, Vol. 125 Issue 1, p25 

    Reports that Cabletelevision Advertising Bureau's second annual Local Cables Sales management Conference will take place June 24-27 at the Hyatt Regency in Dallas.

  • On tap at CAB in Atlanta.  // Broadcasting & Cable;6/17/96, Vol. 126 Issue 26, p60 

    Reports on the focus of discussions at the Local Cable Sales Management Conference of the Cabletelevision Advertising Bureau on June 22-25, 1996, in Atlanta, Georgia. Keynote speaker; Panel sessions.

  • CAB gets with the program. McConville, Jim // Broadcasting & Cable;3/25/96, Vol. 126 Issue 13, p65 

    Highlights the Cabletelevision Advertising Bureau's 1996 conference. Focus of the conference; Conference highlights for March; Names of speakers and other participants; Comments from Pat Esser of Cox Communications. INSET: Top cable advertisers in 1995..

  • CAB on Rocky Mountain high. Colman, Price // Broadcasting & Cable;07/20/98, Vol. 128 Issue 30, p59 

    Provides information on the Cabletelevision Advertising Bureau's Local Cable Sales Management conference in Denver, Colorado. Sales of cable advertising; Threat to cable advertising sales.

  • Cross-Media Sales Take CAB Center Stage. Forkan, Jim // Multichannel News;02/05/2001, Vol. 22 Issue 6, p16 

    Previews the 18th annual Cable Advertising Conference of Cabletelevision Advertising Bureau in New York. Details on cross-media selling and cross-platform programming; Performance of cable and broadcast advertising sales; Speakers and topics of the conference.

  • CAB Meet Beats Drum for Importance of TV. Lafayette, Jon // Television Week;5/30/2005, Vol. 24 Issue 22, p34 

    Provides information on the Cabletelevision Advertising Bureau conference in Chicago, Illinois, in May 2005. Attendance of the event; Advantage of cable over other forms of television; Number of times an average viewer changes channels per week.

  • Australia ends ban on cable TV spots. Burbury, Rochelle // Advertising Age International;Mar1997, pI22 

    Anticipates Australia's lifting a ban on cable television advertising on July 1, 1997. Cable operators' jockeying for position for first chance at advertising revenues; Results of studies prediction advertising revenue from cable television; Multichannel clients' interest in channels like CNN,...

  • Cable ads hit narrow target. Kohout, Cheryl // Inside Tucson Business;09/01/97, Vol. 7 Issue 23, p19 

    Reports on the growing advertising segment of cable television companies in Tucson, Arizona. Advantages offered by cable television over radio and television; Price range of a 30-second television commercial spot.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics