Wrestling has choke-hold on cable fans

Fine, Jon
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps20
Trade Publication
The article reports that World Wrestling Federation Entertainment Inc. (WWF) chairman Vince McMahon has announced the launch of the so-called extreme football league (XFL). After talking with different cable networks, McMahon has signed a deal with NBC Sports. The XFL deal, involving the purchase of $300 million shares of WWF Entertainment stocks by NBC, gives NBC a prime-time football on Saturday nights from February to April 2001.


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