TITLE

Wrestling has choke-hold on cable fans

AUTHOR(S)
Fine, Jon
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that World Wrestling Federation Entertainment Inc. (WWF) chairman Vince McMahon has announced the launch of the so-called extreme football league (XFL). After talking with different cable networks, McMahon has signed a deal with NBC Sports. The XFL deal, involving the purchase of $300 million shares of WWF Entertainment stocks by NBC, gives NBC a prime-time football on Saturday nights from February to April 2001.
ACCESSION #
2982512

 

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