TITLE

Wishing upon a star only the beginning

AUTHOR(S)
Zbar, Jeffery D.
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that U.S.-based cable television network Disney Channel is working to reflect America's fast-maturing kids. The network has begun offering live-action shows and concert premiers. It is also doing promotions tying in its popular Disney Channel Internet site, open-air movie previews and even a preschool road show.
ACCESSION #
2982509

 

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