Cable's British invasion

Keating, Stephen
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps10
Trade Publication
The article reports on the results of the alliance between the British Broadcasting Corp. (BBC) and Discovery Communications Inc. Two years after the alliance BBC has built a base in the U.S. to deploy television programming, publishing and Internet services. This could be a case of culture shock for American viewers.


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