TITLE

Cable's British invasion

AUTHOR(S)
Keating, Stephen
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the results of the alliance between the British Broadcasting Corp. (BBC) and Discovery Communications Inc. Two years after the alliance BBC has built a base in the U.S. to deploy television programming, publishing and Internet services. This could be a case of culture shock for American viewers.
ACCESSION #
2982508

 

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