TITLE

Dot-com ad torrent flows to cable

AUTHOR(S)
Keating, Stephen
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the large number of commercials appearing on cable television in the U.S. which advertise Internet companies. Web sites targeting specific audiences are finding a good match with specialized financial, sports and lifestyle offerings of top cable television networks. If the trend continues, cable companies could experience spectacular revenue increases.
ACCESSION #
2982504

 

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