Jerry and Oliviero duke it out over what's vital in advertising

Crain, Rance
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p32
Trade Publication
The article reports the word war between Oliviero Toscani, creative director of Benetton, and Jerry Della Femina, a journalist at U.S.-based "The Wall Street Journal." Della Femina has been criticizing capital punishment advertisements of Benetton. Toscani, on the other hand, has been preaching his anti-cales schools of advertising.


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