TITLE

If you sell it

PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses advertising prospects of the baseball industry in the U.S. The author believes that the sport is overexposed. Its television coverage has been getting soft ratings. Interests in baseball can be revived with new baseball stadiums and entertainment complexes that offer opportunities for showmanship.
ACCESSION #
2982500

 

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