Bland expands Washington Mutual's reach

Ellis IV, John W.
April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, p28
Trade Publication
The article profiles David Bland, vice-President of ethnic marketing for U,S.-based Washington Mutual Banking Group. Bland's mission is to expand the bank's business to market and cater to the needs of African-American, Asian-American and Hispanic consumers. He plans to focus heavily on consumers in California, Florida and Texas. The company uses Chinese- and Spanish-language advertising.


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