TITLE

New sites aim beyond h&ba to reach Latinas

AUTHOR(S)
Beardi, Cara
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports the emergence of new Web sites that are competing for the attention of Hispanic women, a highly coveted consumer group in the U.S. Many of the new Latina-targeted-sites focus primarily on home, family, beauty and health. These content areas might be especially attractive to household and beauty product marketers.
ACCESSION #
2982497

 

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