TITLE

It's not trendy being green

AUTHOR(S)
Neff, Jack; Halliday, Jean
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the status of green marketing or marketing based on environmental concerns in the U.S. The author believes that consumers' purchasing patterns are not affected by environmental concerns because they are unwilling to pay more for environmentally responsible products. He also think that green marketing has been poorly handled.
ACCESSION #
2982480

 

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