TITLE

Volvo expands brand image to next generation

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign of Volvo Cars of North America Inc. for its next generation V70 wagon. The V70 is billed as "The Next generation family car" in television and print advertising from Messner Vetere Berger McNamee Schmetterer/Euro RSCG. The goal of the company is to attract younger owners with children.
ACCESSION #
2982479

 

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