TITLE

Oracle positions itself as e-business solution

AUTHOR(S)
Elkin, Tobi
PUB. DATE
April 2000
SOURCE
Advertising Age;4/10/2000, Vol. 71 Issue 15, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign designed by Grey Advertising Inc. for U.S.-based computer software company Oracle Corp. The initial series of television advertising is a component of Oracle's $100 million global branding campaign begun in November 1999 that promotes the company's end-to-end software solutions for electronic businesses.
ACCESSION #
2982474

 

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